Consumers interest in genealogy/ancestry research reaches epic proportion

The global direct-to-consumer laboratory testing market projected annual growth is double-digit through 2030

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If there is any doubt that genealogy/ancestry research is capturing the world’s attention, especially, take a look at the latest data collection regarding consumer-requested testing for DNA. The global, direct-to-consumer (DTC) lab testing market is projected to reach $7.92 billion by 2030, growing at an annual rate of 10.9 percent, according to

In 2023, the ancestry/genealogy segment is expected to account for the largest share of the global direct-to-consumer genetic testing market. Factors such as increased consumer interest & curiosity regarding ancestry, technological advancements to make genetic testing accessible, strong advertising & marketing by the companies, high racial diversity and interracial mix in some countries, and the advantages such as convenience & accessibility are driving the growth of this segment.

DNA testing is a powerful method for verifying family documents. It can help confirm or refute relationships between family members and verify family documents such as birth certificates, marriage certificates, or adoption papers.

For example, if a birth certificate claims two people are siblings, a DNA test can help confirm this. The DNA test can also show clear relationships between other relatives such as great-aunts, uncles, cousins, and great-great-grandparents.